The role of the magazine distribution
Firstly you need to know who you are targeting and how you will be able to target them, then you need to advertise your magazine with the distributors help to find where you will be able to reach your target audience. The magazine distributor needs to place the magazine in a visible place where it can be accessed by the target audience, then your magazine is marketed into different shops and to be sold for people to buy and read.
I am going to get my magazine distributed by Motto because they distribute it worlwide and they are private as this is the pop magazine distribution company.They could help me to distribute my magazine in different countries, online stores, airport terminals, and superstores in order to attract a wider range of audience and get to the specific target audience. Also this is a wide known company as many people know about it, and this will get more people to buy my magazine. a pop magazine costs at least £2.20 to distribute. Some of the magazines that get distributed this way are the Top of the pops magazine, Top gear, Radio times. Moreover, it has a circulation of 105025.
Some shops that will take pop magazines are:
- Newsagents
- Morrisons
- Asda
- Supermarkets
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